Rebrick redesign

A redesign proposal for the LEGO platform with which fans can collect and share the coolest LEGO creations.

Rebrick.com is part of the LEGO family and is a social platform for Adults Fans of Lego (AFOL’s) to share creations found around the web. It is often referred as a Pinterest for LEGO. It was launched in 2011 and since then it evolved under the – easy to fall into – creeping featurism trap. With the looks and usability of a glorious 90’s website, the Rebrick team acknowledged the need for a greater redesign, and came to us for help.

As a result, we created a complete redesign proposal, with re-evaluated features, new functionalities and a fresh new layout and look. All of it was done by working very closely to the Rebrick team and with the invaluable help and critique of the Rebrick community of users.

Client: LEGO Rebrick
Year: 2013/2014
My role in the project:

  • User research;
  • UX design:
  • Conceptual design;
Overview of the proposed Homepage for the Rebrick website.
Overview of the proposed Homepage for the Rebrick website.
Footer detail. We created the "back to the top" feature as a solution that combines both infinite scroll and pagination into one – and with a brick-inspired style. Every time the user clicks on the "load more" button, a new brick on the right side will appear, with a different color (same as the load more button). This way, the users can choose where to scroll back to the top.
Footer detail. We created the “back to the top” feature as a solution that combines both infinite scroll and pagination into one – and with a brick-inspired style. Every time the user clicks on the “load more” button, a new brick on the right side will appear, with a different color (same as the load more button). This way, the users can choose where to scroll back to the top.
User profile page.
User profile page.
Search feature. The suggested tags are presented as fallen bricks.
Search feature. The suggested tags are presented as fallen bricks.
Examples of one of my sketches.
Examples of one of my sketches.
Profile page wireframes
Profile page wireframes
Image page wireframes
Image page wireframes
Footer detail wireframes
Footer detail wireframes
Rebrick sitemap
Rebrick sitemap
Scenarios created according to the our personas.
Scenarios created according to our personas.
Benchmarking
Benchmarking

Leave a Reply