A redesign proposal for the LEGO platform with which fans can collect and share the coolest LEGO creations.
Rebrick.com is part of the LEGO family and is a social platform for Adults Fans of Lego (AFOL’s) to share creations found around the web. It is often referred as a Pinterest for LEGO. It was launched in 2011 and since then it evolved under the – easy to fall into – creeping featurism trap. With the looks and usability of a glorious 90’s website, the Rebrick team acknowledged the need for a greater redesign, and came to us for help.
As a result, we created a complete redesign proposal, with re-evaluated features, new functionalities and a fresh new layout and look. All of it was done by working very closely to the Rebrick team and with the invaluable help and critique of the Rebrick community of users.
Client: LEGO Rebrick
My role in the project:
- User research;
- UX design:
- Conceptual design;