Designing games in the pursue of a more sustainable fashion culture.
After my first thesis project, fashion sustainability and its design opportunities became an obsession for me. So I decided to expand my exploration on my second thesis project even further.
Driven by an envisioned potential of merging theories and practices of play with studies of fashion sustainability, I went through a play-centric design process to explore the question of How can play and games help reduce fashion waste? I investigated different game impact goals through seven design experiments that could have a positive effect on the pursuit of fashion sustainability.
My main research findings were:
Games can create a safe space for players to challenge their own conceptions of fashion:
Games have great potential to assign meaning to garments through shared memories, secrets, stories and meaningful words:
Modular clothes designed as games have the potential to playfully engage their wearers for long, sparking social interaction and inspiring new playful ways to engage with fashion.
Among the research findings, I believe that my biggest contribution was exposure this design problem framing. Fashion sustainability is a pressuring topic that needs people to be engaged in what they do and know best, in order for transformation to happen. Can games save fashion? The answer is probably no, but I feel my research is an initial proof that play and games offer a fruitful path to start trying.